<div id="subtitle">Metropolitan Home magazine to publish last issue in December</div><div><p>Metropolitan Home will cease publication with its December issue, the latest home decor magazine to succumb to the industry's advertising slump.</p><p>The magazine, owned by Hachette Filipacchi Media U.S., had a circulation of a little more than 560,000 at last count.</p><p>But the number of ad pages the magazine sold in the third quarter fell almost 36 percent from the previous year, according to the Publishers Information Bureau.</p><p>The long recession has put a crippling dent in marketing budgets just as print faces intensifying competition on the Web, forcing magazine owners to trim costs and shutter money-losing titles.</p><p>Magazines in nearly every category have fallen this year, from Conde Nast's business glossy Portfolio and food title Gourmet to the hip-hop and urban culture magazine Vibe.</p><p>Recent closures in home decorating include Conde Nast's Domino and Time Inc.'s Southern Accents among others.</p><p>Hachette said it will put its resources into Elle Decor, another luxury design magazine.</p><p>Elle Decor has a slightly smaller readership, with a circulation of roughly 520,000. Its ad decline in the third quarter was even worse than Metropolitan Home's at 47 percent, according to Publishers Information Bureau figures.</p><img src="http://admatch-syndication.mochila.com/images/ad.gif?aid=63057268&bid=informcom" /></div><div id="copyright"><div>

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