<div id="subtitle">Southwest Airlines extends sponsorship deal with NBA's Boston Celtics</div><div><p>Southwest Airlines Co., a regular advertiser on sports programming, says it has extended its sponsorship of the NBA's Boston Celtics for the 2009-2010 season.</p><p>Southwest said Wednesday that the deal includes signs in the Celtics' arena and promotions during all home games.</p><p>One of the Celtics players, Brian Scalabrine, will write about his travel during the season for the airline's Web site.</p><p>The airline, which launched service at Boston's Logan Airport this year, has been a Celtics sponsor for 13 years.</p><img src="http://admatch-syndication.mochila.com/images/ad.gif?aid=62130396&bid=informcom" /></div><div id="copyright"><div>

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