Topic: Advertising and Related Services
JC Decaux net profit plunges in tough 2009 for ads
AFP Global Edition
France's JC Decaux, the biggest outdoor advertising group in Europe and Asia, said on Wednesday its net profit plunged in 2009 during the "worst advertising downturn on record." The company said it would not pay a dividend to shareholders for 2009 and would "maintain strict cash and cost management ...
US advertisers to spend more on digital than print: study
AFP Global Edition
US companies will spend more this year on digital and online advertising and marketing than on print for the first time ever, according to a study released on Monday. Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine ...
British advertiser WPP reports profits dip
AFP Global Edition
WPP said on Friday that net profit dipped only slightly in 2009 thanks to cost-cutting and a pick-up in advertising revenues during the second half, adding that emerging markets will fuel growth. The world's biggest marketing company by revenue, said profit after tax reached 437.7 million pounds (484 ...
Advertiser WPP reports profits dip
AFP Global Edition
WPP said on Friday that net profit dipped only slightly in 2009 thanks to cost-cutting and a pick-up in advertising revenues during the second half, adding that emerging markets will fuel growth. The world's biggest marketing company by revenue, said profit after tax reached 437.7 million pounds last ...
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